When I first saw Uber’s new rebrand I was instantly teleported by to the 1968 Typography class and discussions of the Bauhaus and Swiss design. Such a new thing rekindling half-century design!
Clean, organized, well ordered
Designed by the “Uber Brand Experience” team alongside Wolff Olins, the rebrand does an excellent job of correcting the obvious deficiencies in the previous identity is what one critic says. I’m not sure about that, but you can form your own opinions!
Please let me know in comments what you think about the New Uber