60 Seconds Exploring Design & Technology since 1988

Uber : New Rebrand is strangely old


When I first saw Uber’s new rebrand I was instantly teleported by to the 1968 Typography class and discussions of the Bauhaus and Swiss design. Such a new thing rekindling half-century design!

Clean, organized, well ordered

What other words can I conjur up to describe the new Uber look.  But somehow I almost wish the font were Avant Garde or Futura!

Designed by the “Uber Brand Experience” team alongside Wolff Olins, the rebrand does an excellent job of correcting the obvious deficiencies in the previous identity is what one critic says.  I’m not sure about that, but you can form your own opinions!

Please let me know in comments what you think about the New Uber


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60 Seconds Exploring Design & Technology since 1988
Fred Showker explores design, graphics, computing, social media, marketing, and the online world with an eye to entertaining, amazing information that will possibly make you think!

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