I’ve preached against bogus web advertising for nearly 30 years. It’s half the web’s problem, and most of the bandwidth problem. If publishers would have held true to some of the original basic advertising modes, the industry wouldn’t be where it is today. Programmatic advertising could change everything. But lazy ad buyers are failing to embrace that change.
I was thrilled when I discovered FireFox’s “reader” icon and how it bravely strips all the ads and junk from web pages and presents just the content. Don’t get me wrong, it’s not perfect — but it’s the best one yet. I wonder why Chrome and Safari want to make it difficult for you to access that content without the junk? (more…)
Fred Showker explores design, graphics, computing, social media, marketing, and the online world with an eye to entertaining, amazing information that will possibly make you think!
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