After reviewing the Alex White book on publishing, I had a reader ask questions all about captions in presenting information on the web or social media.
> I would like help on textbook captions > 1) Who does the captioning of photos, > charts, maps, tables, side bars, > marginal notes, etc? > Is it the author or the editor?
All of the above…
Generally the author will write the captions based on art or photos supplied with the article or essay. However the editor will have a turn at wordsmithing and refining the text supplied by the author. (Did you ever meet an editor who didn’t have something to say about everything in the piece??) Then, the designer takes a stab at it, and in many cases will voice an opinion too. (I’ve never met a caption I couldn’t edit!) (more…)